I think the end goal may be to monitize the news feed, but overall the news feed sounds like it’s so poorly designed that nobody would want to use it in the first place. Being Japan, maybe the news feed was some high ranking dickhead’s pet project and they got this “feature” pushed through without anyone actually having the guts to say it was idiotic.
Overall billionaires wasting their money to pay for idiots that then waste it in consumption would be a tax positive, I believe. We should encourage that behavior instead of them buying assets and then extracting rents like the parasites they are. I don’t care if they get to write off the money they lose from their income.