

It’s not even really cheaper. Especially for Microsoft who is actually footing the bill to run all the data centers.
But, the potential benefit lies in the fact that it’s a potential labor substitute that can’t unionize, can be rapidly switched between different skill sets, won’t quit, won’t ask for raises, and won’t protest when you ask it to participate in DOD contracts. The labor that goes in to making it work is constant, uniform, alienated from the actual outputs of the system, and easily replaced if they start causing problems.
Want more capacity at the company? Build another data center. Need to pivot company priories to the latest fad? Just reduce token allocation form one department to another, no need to fire a bunch of people and wade through that legal mess, then wade through the mire of hiring a bunch of new people from a limited talent pool. Not using all the data center capacity? rent out the remainder to other companies.
It reduces the complex and intricate system of a company to a simple resource allocation that can be wielded at will by company leadership.
I think I have about 50 bucks of monthly subscriptions all in by this point, and most of that is to patreons or various similar systems for smaller independent creators I wish to support directly. The rest is for a VPN for cough “downloading Linux ISO”, also libro fm for audio books to listen to on the night shift.
I actually spend a fair bit monthly on one time donations, purchases of media or related merch, especially stuff I already have access to and wish to support the creators of. I’d probably support more creators this way if it was easier to do so but there are so many times where there just is no way to do so.
With media on big streaming services, it’s been made pretty clear that I have little to no input on if the money I’m spending will actually end up supporting the creatives who make the media I enjoy. In fact it seems most of the money I spend will end up getting spent on stuff I do not care about. “Supporting creatives” through these means feels more like handing the reins of culture and art over to large companies and shareholders.