

I think that is a little backwards thinking. Common folk are at these events taking the pictures. Common folk are producing high quality content. I’m pretty sure the celebrities themselves wouldn’t have as much information on their peers as the collective of researchers do. Far from mere spectators.
Google control the browser most people use and that browser could be defaulted to use a different search engine, which controls what you see when you have a question. They can take control from google and allow a real ally to buy it.