in Europe you have to develop and sometimes apply for permits and licenses for each country
Honestly, EU Inc, announced at the WEF, is one of the few good things to come out of that mess. A single framework for running a business in all EU countries, meaning expansion across borders will be simplified enormously. Should allow for easier growth in the future.
From afar, you get the impression that suits are in charge and if there isn’t already some “proof of popularity” of some sort, it won’t get greenlit