

Every single time competitor appeared, they were ignored. Blackberry, Symbian, Windows 8/Mobile.
Microsoft even tried throwing money at app developers to bridge the biggest gap aka apps, but most companies didn’t even want their money, perceiving porting as too troublesome.






One thing that comes to mind is that even if they get hit by a space rock tomorrow, your order is on it’s way. There’s guarantee it exists and is already destined for you. Seems fair and safe.