• TheGrandNagus@lemmy.world
    link
    fedilink
    English
    arrow-up
    193
    ·
    3 months ago

    I have to admit, I really don’t like this. The old logo looked pretty neat and the “://” part was a stroke of genius.

    • clb92@feddit.dk
      link
      fedilink
      English
      arrow-up
      90
      arrow-down
      1
      ·
      3 months ago

      The moz://a logo is really genius. I wonder if their current leadership is so incompetent that they don’t even understand the :// part of the logo…

      • unexposedhazard@discuss.tchncs.de
        link
        fedilink
        arrow-up
        22
        arrow-down
        1
        ·
        3 months ago

        I think that question can be answered by the recent horrible series of decisions by them. Mozilla really has been captured by the roots of enshittification at this point.

    • moonlight@fedia.io
      link
      fedilink
      arrow-up
      38
      ·
      3 months ago

      I 100% agree. I don’t mind design refreshes. I think I’m in the minority of loving the current Firefox logo.

      But this just sucks. They really took their unique, clever wordmark logo (but still very modern and minimal!) and replaced it with a bland, trendy 2022 typeface.

      I know this is super petty, but this might convince me to find another password manager and method for syncing tabs. Might try librewolf, too. Rebranding invites users to re-evaluate their view on a brand, and mine isn’t changing for the better.

    • arandomthought@sh.itjust.works
      link
      fedilink
      arrow-up
      29
      ·
      3 months ago

      Yeah, I remember the first time I saw the :// thing I felt myself having a little design-gasm.
      This doesn’t touch the same spot for me…

  • clb92@feddit.dk
    link
    fedilink
    English
    arrow-up
    74
    arrow-down
    7
    ·
    edit-2
    3 months ago

    The new logo sort of looks like a white flag. It symbolizes the fact that Mozilla has just completely given up by now.

  • m4m4m4m4@lemmy.world
    link
    fedilink
    arrow-up
    43
    arrow-down
    1
    ·
    3 months ago

    I mean, if the intention is to reflect the utterly bad decisions Mozilla has made, this new logo would be spot on

  • UraniumBlazer@lemm.ee
    link
    fedilink
    English
    arrow-up
    31
    ·
    3 months ago

    Ew the new one sucks. Why can’t they spend the money that they have on important stuff instead of changing logos every couple of years? Uk, considering that their funding is going to dry up because of the Google anti trust case?

  • Blizzard@lemmy.zip
    link
    fedilink
    English
    arrow-up
    32
    arrow-down
    1
    ·
    edit-2
    3 months ago

    Why do companies constantly feel an urge to update their logos? I see this as marketing teams needing to show they are doing something so they come up with a “project” and then convince the management it’s necessary…

    • Croquette@sh.itjust.works
      link
      fedilink
      arrow-up
      6
      ·
      3 months ago

      Because the CEO is probably having an existential dread crisis and needs to do something about it. So he fucks up the logo because he can, and fuck you. Now watch Mozilla ads from their newly acquired Ad company.

  • zecg@lemmy.world
    link
    fedilink
    arrow-up
    13
    arrow-down
    2
    ·
    3 months ago

    Fuck you, Mozilla, it’s uglier and tells less about your core product, which is also the only thing you have that makes people tolerate your other stupid decisions.

    • zecg@lemmy.world
      link
      fedilink
      arrow-up
      12
      arrow-down
      3
      ·
      edit-2
      3 months ago

      Also, fuck your “a” in that font. I’d punch that fucking glyph in the face if it spoke to me on the street.

      • xryx@lemmy.ml
        link
        fedilink
        arrow-up
        4
        ·
        3 months ago

        I’m right there with you. Although I might not wait for that glyph to speak 😜

  • My Good Sir@lemmy.ml
    link
    fedilink
    English
    arrow-up
    8
    arrow-down
    1
    ·
    edit-2
    3 months ago

    Great sign that organizational resources are being arranged into a pointless circlejerk safely removed from browser & Thunderbird development, or finding opportunities to monetize that aren’t products nobody asked for outside the nonprofit corporate bureacracy

  • jol@discuss.tchncs.de
    link
    fedilink
    arrow-up
    6
    ·
    3 months ago

    I feel like we were just getting used to the old new logo?

    It’s possible this new logo is only for using next to other brands.