Apple’s market share in the U.S. fell from 56% to 49%, while Samsung’s share surged from 23% to 31%

As much as they come up with reasons of why this happened, the reasons given don’t make sense to me. It’s not like there’s anything new to Samsung having a wide range of devices (from cheap to expensive) and iPhones changing little from one version to the next.

I’d guess the reason is something else, like an unusual deal or promo going on etc.

For example, the main reason iPhones got a huge market share in Japan is because in the old times they used to be cheap because of a deal between Apple and a carrier there (SoftBank).